Today, data plays an essential role in making informed business decisions. Companies collect and generate massive amounts of data, but transforming that data into actionable insights and tangible results is often a major challenge. That’s where Data Success Managers (DSMs) come in – professionals who are in control of the data and responsible for maximising its value.
Data Success Managers are data stewards, business strategists and facilitators of digital transformation. Their role is to understand users’ goals and objectives and to conduct initiatives that maximize the value of the data collected: transforming raw data into usable knowledge.
At Arioneo, part of our team is trained to support users in their day-to-day work. But what is the role of the Arioneo Data Success Manager? How can they help you make the most of your data?
What is a Data Success Manager?
The Data Success Manager focuses on the management and optimisation of data within a company. They are responsible for overseeing the entire data lifecycle, from data collection to analysis, storage and interpretation.
The Data Success Manager works closely with the company’s internal teams to understand the specific needs and objectives related to data. The Data Success Manager is responsible for all follow-up work upstream of system acceptance, managing after-sales and billing data, and acting as the main contact for product-related matters. They also provide technical and operational support to users, helping them to solve problems, improve processes and optimise performance. Data Success Managers facilitate connections between vets by organising meetings and sharing experiences. They also communicate regularly with stakeholders to provide updates on data performance and recommend actions based on the analyses carried out.
Why work with a Data Success Manager?
The Data Success Manager guides new users through a number of stages:
The integration process: this consists of helping users to familiarise themselves with the product. Initial contact is made by email or WhatsApp group, depending on the customer’s wishes. The next step is to develop this integration process into customer follow-up and adapt it to their needs.
Onboarding: the aim is to ensure the successful integration of the new product. It is important to ensure that they can benefit from the solution as easily as possible. This may involve visits to customers’ premises or the organisation of video sessions so that they can receive personalised training on how the product can be used to meet their specific needs.
User support: this consists of regularly checking that the products meet customers’ real needs and that there are no remaining areas for improvement.
The Arioneo example
When they start using EQUIMETRE VET, users are confronted with a large amount of unusual data that they have to analyse and interpret. The crucial role of the Data Success Manager is to support them in using the product, analysing the data and providing ongoing monitoring in collaboration with them, should any problems arise. This monitoring provides peace of mind, allowing them to benefit from two levels of monitoring for their horses: their own monitoring and that provided by Arioneo’s Data Success Manager. In addition, for vets, the Data Success Manager can provide an extra service by monitoring the literature and analysing scientific articles on specific subjects that customers want to know more about.
EQUISYM is a tool specifically designed for veterinarians, which also confronts users with data analysis that can be complex at first. The role of the Data Success Manager is to assist users in the analysis of this diverse data and to provide them with the best possible support in using the product. During the onboarding phase, initial practical training is organised, including half a day’s use directly in the field, followed by personalised support. If necessary, additional coaching sessions are organised for the data. Overall, a large amount of data analysis and detailed horse reports are produced, providing each customer with a summary report tailored to their specific needs.
ANALYSIS REPORT EXAMPLE
Conclusion
At Arioneo, Data Success Managers play an essential role in monitoring and supporting users. They adapt to the specific needs of each user, helping vets to analyse the data from the outset, providing ongoing monitoring and intervening quickly if any problems arise. This dual monitoring provides real added value for users, enabling them to keep a closer eye on their horses. In addition, Data Success Managers can provide additional services, such as bibliographic research, analysis of scientific articles and the production of in-depth PDF documents on specific subjects that customers wish to explore but do not have the time to do so. Regular communication and frequent contact are important aspects of the role of Data Success Managers. They take into account the individual needs and expectations of each customer to maintain a close and productive relationship. Finally, our Data Success Managers facilitate connections between vets by organising meetings and sharing experiences. They create opportunities for vets and researchers to meet and discuss their respective protocols, encouraging collaboration and mutual learning.
Their expertise and support enable equipped vets to maximise the benefits of these cutting-edge technologies while promoting progress and innovation in the equestrian field.
Key words: Data Success Manager, EQUIMETRE, EQUISYM, onboarding, data, etc.